Search Knowledge

Knowledge Search Results

You searched in Talent: Career Advice

Commercial

Also referred to as a spot, it is a pre-recorded message which advertises a product or service. Sometimes abbreviated as COMML.

Compression

Reduces the dynamic range of an actors voice. Engineers apply compression to cut through background music and sound effects.

Conflict

Doing two commercials for the same kind of product. An agent will clarify with the client whether doing a specific spot would put an actor in conflict...

Console

A large desk-like piece of equipment where the audio engineer monitors, records and mixes a voice-over session.

Control Room

Where the engineer and producer (and many times, the client) are located. This is usually a separate room from the recording booth or studio floor.

Copy

Also known as the script. Its the text of a commercial spot.

Copy Points

The specific benefits of a product or service, placed throughout the script by the copywriter.

Creative Director

The person at the ad agency responsible for the work of all the other creatives.

Cross Talk

When copy spoken into one actors microphone is picked up by another mic. The sound is said to spill over or bleed into the other actors mic.

Cue

An electronic or physical signal given to an actor to begin performing.

Search Knowledge