Search Knowledge
Knowledge Search Results
Control Room
Where the engineer and producer (and many times, the client) are located. This is usually a separate room from the recording booth or studio floor.
Copy
Also known as the script. Its the text of a commercial spot.
Copy Points
The specific benefits of a product or service, placed throughout the script by the copywriter.
Creative Director
The person at the ad agency responsible for the work of all the other creatives.
Cross Talk
When copy spoken into one actors microphone is picked up by another mic. The sound is said to spill over or bleed into the other actors mic.
Cue
An electronic or physical signal given to an actor to begin performing.
Cue up
Matching to time and speed, lining up an actors voice to the visuals or music.
Cut and paste
The act of assembling different recorded takes into a composite, edited whole.
Cutting through
When a voice slices through, or doesnt get drowned out by music and sound effects.
DAT
An abbreviation for digital audiotape, high-quality audiotape used in sound studios.