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Description
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Language
EnglishVoice Age
Young Adult (18-35)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Implication according to the brand value chain, marketers create value first by making sure investment in their marketing program and then by maximizing as much as possible. The program, customer and market multi players that translate that investment into bottom line financial benefits. The brand value chain thus provides a structured means for manager to understand where and how value is created and where to look to improve that process. Certain stages will be of greater interest to different members of the organization.