Mucinex Internal

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
When the economy gets sick, how do you differentiate an OTC brand and build brand love to wake Gen Z up. Mucinex needed to shake things up. The first use of degenerative A I starring the most degenerate mascot in America. First, Mr Mucus got his own handle too, sidestep legal barriers. Then he went all in on A I and infected every corner of the internet. He took his slimeball behavior to the next level and got down with the sickness on social.