Voices CEO Contributes to the Forrester Wave: Online Testing 2010 Report after a 400% Increase in conversions

A new report from Forrester Wave featured David Ciccarelli, co-founder of Voices. Ciccarelli relayed the company’s direct experience using online testing tools and how they achieved a 400% increase in conversions.

Voices President and CEO, David Ciccarelli was interviewed for this year’s Forrester Wave: Online Testing 2010 Report for Customer Intelligence People. Ciccarelli shared how by working with Google Website Optimizer the company was able to achieve a 400% increase from a total of eleven experiments, which were carried out at five different stages of the conversion funnel.

Best practices established from the exercise included surveying existing customers to learn about hidden opportunities or possible objections, monitoring visitor behavior by analyzing traffic patterns in Google Analytics and identifying user experience issues by using a service such as UserTesting.com. The results were analyzed and acted upon by launching both split tests and multivariate tests using Google Website Optimizer.

By using A/B and multivariate testing techniques, the company experimented with different design elements to find a winning combination.

With Google Website Optimizer, Voices was able to test visitor segmentation, the inclusion demonstration videos and graphical design elements such as button placement, font colors and font sizes resulting in a 400% increase in conversions.

The Forrester Wave: Online Testing Report for Customer Intelligence People is the industry’s leading report, which serves as a guide for businesses to find the best contenders for Customer Service Management tools.

To get a copy of the report, visit: Forrester Wave: Online Testing 2010 Report

To learn more about Voices, visit: Online Marketplace for Professional Voice Over Talent

 

About Forrester

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 27 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

 

About Voices

Voices was established in 2004 and is now the industry-leading company that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay escrow service and our Web application. The winner of several awards, including the 1to1 Impact Award for Full-Suite CRM, CRM Elite Award, and the DigiFest New Voices Award, Voices has raised its profile significantly this year ranking on the PROFIT Hot 50 recognizing 534% growth over the past two years and just this summer was featured on Backbone Magazine’s and KPMG’s annual Pick 20 Listing as an “innovative company”.