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Specialized Bicycles Case Study
Specialized Bicycles hired a voice actor to detail exactly what makes their Hotwalk Carbon so special.
67
custom auditions
<1 week
to find and hire voice talent
45-second
internet video
The tech specs of the Hotwalk Carbon, a cutting-edge kids’ bike manufactured by Specialized Bicycles, are special. That’s why the California-based bicycle company needed a special voice over delivery to break down the genetic makeup of their race bike optimized for weight and proportionality, then developed for “the littlest riders in the world.”
Specialized Bicycles turned to Voices to source a narrator for their internet video. After posting a job in search of a male voice actor with a British accent, they received 67 custom auditions from our pool of voice talent. In less than a week, Specialized Bicycles was able to hire voice actor Paul Delaross to kick it into gear and complete a read that captured exactly what makes the Hotwalk Carbon the ultimate first bike.
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