If you’re looking for a script to inspire you, look no further. Whether you’re a voice actor who would like a voice over practice script, or a scriptwriter looking for examples that will light your creative fire, these automotive commercial sample scripts have been assembled just for you.
Note: These sample scripts have been crafted with a focus on the automotive industry, and showcase fictional automotive brands.
In this article
- For Clients Looking for Automotive Commercial Scripts
- For Voice Actors Looking for Automotive Industry Commercial Scripts
- Automotive Commercial Sample Script — Wavefront Motors
- 1-Minute Automotive Commercial Sample Script
- 30-Second Automotive Commercial Sample Script
- 15-Second Automotive Commercial Sample Script
- Automotive Commercial Sample Script — Carpool Optic by Solar
- 15-Second Automotive Commercial Sample Script
- Automotive Commercial Sample Script — Valley View Automotive
- 35-Second Automotive Commercial Sample Script
- Automotive Commercial Sample Script — Otto’s Used Cars
- 40-Second Automotive Commercial Sample Script
For Clients Looking for Automotive Commercial Scripts
These automotive commercial scripts include specifications like voice age, gender, job description, language, role, accent, etc., similar to voice over job postings on Voices.
So, if you’re looking for a voice actor, the next time you post a job on Voices, you’ll know what job posting format will attract the best auditions. This formatting helps voice actors understand your overall vision, and bring it to life in their read.
For Voice Actors Looking for Automotive Industry Commercial Scripts
Feel free to use these automotive commercial sample scripts for your demo and/or for practice! Keep in mind that when auditioning for jobs, it is recommended to only provide a small portion of the read in your audition. For example, a 7 to 15-second read of a 30-second script will suffice.
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Automotive Commercial Sample Script — Wavefront Motors
Wavefront Motors
Voice Age:Middle Aged (35-54)
Gender:Male
Job description:Wavefront Motors is an independent automaker that manufactures high-tech, battery-powered vehicles. This TV spot is meant to show off the lustrous design of their new model while illustrating the brand’s core philosophies: technological innovation, a belief in renewable energy solutions, and a harmony between machines and nature.
Art Direction:Without coming across as too cheesy or contrived, this ad is meant to exude the same feeling as a classic adventure film. We’re looking for a bold, gritty voice that is cool and sophisticated and sounds like they’re beckoning the audience to come along for the ride.
Category:Television
Industry:Consumer Brands
Style:Authoritative, Smooth, Edgy
Language:English
Accent:North American
Word Count:135, 78, 45
1-Minute Automotive Commercial Sample Script
In a hurry to get somewhere?
The Wavefront will take you there and back again.
The latest model from Wavefront Motors brings you a slick new design and an abundance of trailblazing features that harness the latest technological breakthroughs to deliver you from Point A to B in turbo-speed.
This battery-powered vehicle runs entirely on renewable energy, so it’s an environmentally sustainable way of getting around. The Wavefront also comes equipped with cutting-edge motion sensor technology, so every moving object on and off-road is on your radar at all times.
There’s also the state-of-the-art interior design, conceived for maximum comfort.
No more getting left behind. Drive fast with the Wavefront, zooming onto the market this year.
Learn more about our new initiative to make environmentally-conscious driving available to the world on Wavefront Motors dot com.
30-Second Automotive Commercial Sample Script
[Close-up on a baby asleep in a crib. A mobile turns slowly above his head, casting shadows shaped like rockets and race cars across his face.]
“The future. You used to dream about it…”
[A classroom of first-graders watch their teacher with varying degrees of focus. The camera closes in on the face of a student who is far more transfixed than any of his peers, panning to reveal the chalkboard, which is riddled with diagrams about physics, the science behind wheels and motion, etc.]
“…Learn about it…”
[In a cluttered garage, we see a teenager leaning over a homemade electric go-kart, adjusting its wheels with a wrench.]
“…Work toward it…”
[A young man steps through the front door of his apartment, evidently exhausted from a long day of work. He crosses to a shelf, produces a handful of bills from his pocket, and stuffs them into a glass jar where he’s saving money. Behind the shelf, we see a whiteboard filled with automobile designs.]
“…Save for it…”
[Through a rain-soaked window we see a man, now in his 30s, staring out into the street, tapping a pencil against a notepad, lost in thought. He looks down at his notebook and experiences an a-ha moment.]
“…Wait for it…”
[A layer of fog blanketing a city street after a storm peels back as the new Wavefront model hurtles through it.]
“…You used to wonder what the future would hold. Now, you’re living in it.”
[We see a supercut of the Wavefront shooting through an assortment of scenic backdrops: a mountainside road, a sprawling desert, past a waterfall, down a city street at dawn, etc. Our hero, who we have seen grow over the years, sits at the wheel.]
“The Wavefront is an all-electric automobile that makes driving cleaner, safer, and faster. Equipped with cutting-edge sensors that detect nearby objects, and a lustrous new shape that cuts through the air, the Wavefront truly represents a breakthrough in modern driving.”
[A fast-paced shot of the Wavefront is suddenly reduced to slow motion. The company’s logo fades in over the image, consuming the entire screen.]
“Life’s short. Drive fast.”
15-Second Automotive Commercial Sample Script
The future. You used to chase it. Now you’re living in it.
The Wavefront is an all-electric automobile that propels driving into a new era. With sleek, aerodynamic design, and ultrasonic sensors that prevent collisions, there’s no more getting left behind. Life’s short. Drive fast.
Listen to a read of this sample script performed by Samuel Suk:
You can also hear this automotive commercial come to life in an episode of Mission Audition, where voice actor and coach Ron Allan evaluates a handful of auditions by voice actors performing their best reads of this very script!
Automotive Commercial Sample Script — Carpool Optic by Solar
Solar’s Carpool Optic
Voice Age:Middle Aged (35-54)
Gender:Male or Female
Job description:Solar is a company that provides energy-efficient tools to help parents. Their most recent line of products focuses on safety additions to tools/objects used every day.
Art Direction:We want parents to let parents know that we care about the safety of their children. Medium sell voice over that is authentic yet casual. It should not feel too pushy or salesy. Should be reflective of a parent/family man/woman. Voice Reference: Katie Holmes, John Krasinski.
Category:Television
Industry:Consumer Brands
Style:Casual, Authentic
Language:English (North American)
Accent:US Mid-Atlantic
Word Count:49
15-Second Automotive Commercial Sample Script
As a parent, I want to know that my kids are safe wherever they are. That includes riding in the car. With the new Carpool Optic from Solar, I can breathe easy knowing my kids will arrive where they need to safely – whether I am the driver or not.
Automotive Commercial Sample Script — Valley View Automotive
Valley View Automotive
Voice Age:Middle Aged (35-54)
Gender:Male or Female
Job description:Valley View Automotive is a family-owned automotive business with several locations across Canada and the United States. The goal of this ad is to upsell SUVs over two days. Attracting middle-aged persons who are looking to purchase a bigger vehicle.
Art Direction:This is a hard sell. The promotion is time sensitive so we want customers in as fast and as soon as possible. Voice over should be thrilling and exciting yet commanding. Read at a fast pace. Voice Reference: Blake Shelton.
Category:Radio
Industry:Retail
Style:Authoritative
Language:English (North American)
Accent:US South (Deep South Dixie Delta)
Word Count:109
35-Second Automotive Commercial Sample Script
Are you ready to get revved up? Valley View Automotive’s got all of the hottest SUVs you’ve been searching for!
For two days only, come in for a test drive and leave with a powerful SUV for just half the price.
Yes, you heard it, half the price!
Hurry into Valley View as fast as you can, by car or on foot to take advantage of this outrageous sale. Don’t wait, ‘cause this promotion is going on for only 48 hours and the SUVs are being driven out of the lot faster than you can say 4-wheel drive!
Valley View Automotive, SUVs to get you into gear.
Automotive Commercial Sample Script — Otto’s Used Cars
Otto’s Used Cars
Voice Age:Young Adult (18-35)
Gender:Male or Female
Job description:Otto’s Used Cars is a used car dealership that normally targets families looking to upgrade their current vehicles through a trade. Through this campaign, we are trying to target students and young adults with a promotion.
Art Direction:This is a soft-sell ad. Think of a young adult talking to their friend and sharing a cool promotion that they heard about. Casual and laidback approach. Voice Reference: Emma Stone.
Category:Radio
Industry:Retail
Style:Laid Back
Language:English (North American)
Accent:US West Coast
Word Count:124
40-Second Automotive Commercial Sample Script
Taking the bus is a drag! I used to be late for class all the time and chasing after buses is not a cool look.
Luckily, taking public transportation is a thing of the past for me. Thanks to Otto’s Used Cars I was able to buy a car that fit my budget and style and now I arrive on time, every time.
For a limited time, Otto’s Used Cars is offering fifty percent off all 2008 to 2013 models for students. And it’s easy! All you have to do is show your student ID card and be handed the keys to your brand-new ride.
Hurry in today and get your wheels so you can finally say goodbye to the bus for good.
Otto’s Used Cars has something for everyone!
If these automotive commercial sample scripts have you revved up, check out the other sample scripts featured in our library!
Comments
l am new to voice over, but I loved your scripts, they are very helpful, but now the big question? how do I get you to love my take-in them?
Hai i am new to voice over… how do i start my job
Hey there,
To start auditioning for voice over work, I’d encourage you to sign up for a Voices talent account. From there, you’ll be able to fill out your profile, upload your voice demo, and get access to our vast job board of voice over casting calls.
Happy auditioning,
Oliver
It is fascinating to see these samples for automotive commercials for radio. My son has a baritone voice and he aspires to become a radio announcer. It would be nice to have an automotive expert run these commercial lines along with him, that would be fun.
Great guidelines, thank you
Hello
Hello…. I am new to voice overs, but I can tell you this…. You won’t regret putting me to use.
I look forward to hearing how I may be of service and how often.
Thank you for your time and attention.
Hey Bryan,
To start auditioning for voice over work, I’d encourage you to sign up for a Voices talent account! From there, you’ll be able to fill out your profile, upload your demo(s), and get access to our vast job board of voice over casting calls.
Happy auditioning,
Oliver
I’m new to voice over and found your scripts extremely helpful.
Its good.
Very nice I think I do my level best to record voice
Great scripts, very engaging, great flow and mix of words, not only entertaining but also very informative as well.
Hi I’m just a senior high school student and I really love your script.
Love your scripts
I am new to voice over and am very excited for this new opportunity; just tell me all that I need and let’s get started.
Hey Patricia,
Start by taking a look at our Beginner’s Guide to Voice Acting to familiarize yourself with today’s voice over industry, and then following that with our onboarding video series about getting set up with Voices.
Once you feel ready, you can sign up for a Voices account to begin auditioning for voice over work.
I love the vocals and my problem is that am new to Voice over and I have a deep voice how can I fit in
Hey Ahmad,
Your unique vocal qualities are what make you stand out as a voice actor. When you sign up for a Voices account, you’ll even have the opportunity to list deep voice over as one of your specialties.
To learn more, take a look at our Beginner’s Guide to Voice Acting.
Thank you for allowing me to experience the call of Acting through voice. I’m so excited to use my voice to entertain and inform the masses. How do I get involved?
Hi Daniel,
Thanks for your comment. You can get involved by signing up for a Voices talent account, which will grant you access to our vast job board of professional voice over opportunities.
Excellent guidance! Thank you for giving me that spark I was looking for.
Hi! I am new to voices and very excited
Already signed in
My native language is Spanish, though my English is pretty good too
How could I find Spanish spoken jobs?
Is there a lot going on with those or just a few from time to time?
Thanks for the help!!
Hi Jorge,
The best way to find Spanish-language voice over work is by filling out your profile in as much detail as possible, which includes listing all of the languagesyou speak and the accent(s) you speak with. That way, when clients are searching for a voice actor with your specific capabilities, they’ll be able to find their way to your profile.
Excelente muchas gracias por las pautas
Hello, I am new to Voice Over and I am African. Will my accent be a problem with getting jobs?
Hi Emily,
The beauty of an online marketplace that services clients from around the globe is that accents like yours are seen as an asset! There are job postings that come through every day requesting very specific accents—yours included! So, the short answer is not only is your accent not a problem, it’s exactly what clients are looking for every day.
There are other factors to your success. Like good audio quality, a quiet recording space, and voice over practice. You’re in the right place! Keep practicing the sample scripts. Begin recording yourself and listening back to hear how you can improve. Here is our getting started guide. It will lead your through the process of setting yourself up on Voices to find those jobs that require an African accent.
All the best,
Niki
Hello Voices Family. I am a South African, I wanted to know how to place myself in a market beyond South Africa. Which platforms can I sign up on that are reputable?
Hi KB!
It’s not uncommon for voice actors to create profiles on more than one online platform. We recently learned from our State of Voice Over report that more than 50% of voice actors stick to just one platform that works for them. While I can’t speak to other platforms, in the report we discovered that clients on our platform are on the hunt for diverse accents and languages for their projects. You can optimize you profile to improve your visibility for clients looking for your accent which is a great way to reach beyond your current market. Here’s some literature on how to do that.
Hope that helps!
Niki
This is so cool.. It gives a step by step detailed explanations, making it easy to use.
Nice samples
Wow, these automotive commercial sample scripts are like a treasure trove of inspiration for anyone involved in the industry! From the sleek designs of Wavefront Motors to the safety focus of Carpool Optic by Solar, and the thrilling promotions at Valley View Automotive and Otto’s Used Cars, there’s something here for everyone. I love how each script is crafted with specific details about the target audience, brand identity, and desired style, making it easy for both clients and voice actors to bring these visions to life. It’s impressive how these scripts capture the essence of each brand while delivering compelling narratives that resonate with potential customers. Reading through these scripts has not only broadened my understanding of automotive advertising but has also sparked my imagination, showing me just how creative and impactful commercial scripts can be. Great job in curating such a diverse and engaging collection!
Wow, these automotive commercial sample scripts really paint a vivid picture of the excitement and energy surrounding the automobile industry! The attention to detail in crafting scripts that cater to specific demographics and convey compelling narratives is impressive. From the sleek, futuristic appeal of Wavefront Motors to the practicality and safety focus of Solar’s Carpool Optic, each script captures the essence of the brand it represents. It’s fascinating how the tone, style, and word choice can evoke such different emotions and resonate with diverse audiences. These scripts have truly deepened my understanding of the creativity and strategy behind effective advertising in the automotive sector. Great job!