Scripts

Radio Jingle Voice Over Sample Script

Keaton Robbins | June 24, 2021

A trio of blue portable radios with a musical note on top of the one in the center, representing a radio jingle.

For Clients Looking for Voice Over Script Examples for Radio Jingles

The scripts include specifications like voice age, gender, target market, artistic direction, accent, etc., much like voice over job postings on Voices. So, if you’re looking for a voice actor, the next time you post a job on Voices, you’ll have an idea of how to format your job posting to get the best auditions back. This formatting helps voice actors to better understand the vision you have for your project, and bring it to life in their read.

In this article

  1. For Clients Looking for Voice Over Script Examples for Radio Jingles
  2. For Voice Actors Looking for Voice Over Practice Scripts
  3. What is an example of a jingle?
  4. How do you write a radio jingle script? 
  5. Mongrel Eats Dog Treats
  6. 15-Second Radio Jingle Voice Over Script:
  7. Benny’s Adventure Park
  8. 30-second Radio Jingle Voice Over Sample Script:
  9. 15-second Radio Jingle Voice Over Sample Script:

For Voice Actors Looking for Voice Over Practice Scripts

Feel free to use these scripts for practice reads and demos! Keep in mind that, when auditioning for jobs, it is recommended to only provide a small portion of the read. For example, a 5 to 7-second read of a 15-second script will suffice for your audition.

What is an example of a jingle?

Jingles are short songs or catchy musical refrains that promote a product in a TV commercial or radio spot.

The purpose of a jingle is to capture a listener’s attention and present an upbeat impression about a product or service. Jingles are meant to be as memorable as possible, serving as an ideal marketing tool.

Check out these examples of popular product commercial jingles to get an idea of what jingles sound like:

How do you write a radio jingle script? 

To write a catchy jingle, you have to find a clever way to incorporate your brand name, slogan, and value proposition into lyrics that can be crafted into a melody. Many jingle writers compose the music and write the lyrics at the same time. 

The difference between regular songwriters and jingle writers is that jingles are written specifically to advertise a product. 

Jingles should be brief and memorable. The most effective length for a jingle is believed to range from 15 and 25 seconds, but they can be anywhere between five to 60 seconds. 

Mongrel Eats Dog Treats

Client:

Mongrel Eats 

Voice Age:

Young Adult (18-35)

Gender:

Female or Male

Job description:

Mongrel Eats is a new brand of affordable dog food targeted at pet owners of all ages. We’re trying to build brand awareness with a fun jingle engineered to get stuck in our listeners’ heads.

Art Direction:

We’re looking for an experienced vocalist who can sing with a zany and theatrical quality. We’re hoping to strike a fine balance between sounding a little goofy, while also endearing customers to our product. This should be the kind of jingle that would cause both kids and adults to crack a smile when it plays on the radio. 

Category:

Radio

Industry:

Broadcasting

Style:

Enthusiastic, Quirky

Language:

English (North American)

Accent:

US General American (GenAm)

Word Count:

19

15-Second Radio Jingle Voice Over Script:

[A chorus of dogs barking and howling.] 

“She’s furry, she’s sweet, she wants something to eat.”

[Sound effect of kibble cascading onto the surface of a dog’s food bowl.] 

“So feed her a tasty treat…”

“Of delicious ‘Mongrel Eats!’”

[Sound effect of a dog licking its lips.]

Benny’s Adventure Park

Client:

Benny’s Adventure Park

Voice Age:

Middle Aged

Gender:

Female or Male

Job description:

Benny’s Adventure Park is a popular family-friendly amusement park located just outside of Boise, Idaho. 

Benny’s has been Boise’s place to play since 1964. 

We’re updating our popular and catchy radio jingle, ‘Boise loves Benny’s’ for our 55th anniversary. 

These ads will be appearing on a majority of the FM and AM radio stations in Boise.

We’re looking for a voice actor who can sing the iconic jingle and also voice the radio advertisements.  

Our two target audiences are males and females aged 30-50 and children aged 6-12.

Art Direction:

For this radio jingle advertisement, we need a classic radio-quality voice with an exceptional musical background.

This voice needs to seamlessly flow from the jingle, to the ad and back to the jingle without skipping a beat and maintaining the attention of the listener. 

This voice needs to be able to pump kids up and get them excited to go to this amusement park, and also engage parents enough to consider Benny’s as a legitimate entertainment option.

Category:

Radio

Industry:

Broadcast

Style:

Over The Top, Lyrical

Language:

English (North American)

Accent:

US General American (GenAm)

Word Count:

92 words, 85 words, 48 words

30-second Radio Jingle Voice Over Sample Script:

[Wonky and goofy circus-like music playing in the background of the advertisement.]

“Boise, Boise, Boise loves Benny’s, Benny’s, Benny’s. 

“Boise, Boise, Boise loves Benny’s, Benny’s, Benny’s.”

“Benny’s Adventure Park opens up for the season next week, and you’re invited to come celebrate with us! All kids under the age of twelve get a free day pass when they come with a family of four or more.”

“And remember we’re just on the corner of West Holi-lynn Drive and Pleasant Valley Road!”

“Benny’s Adventure Park. Boise’s place to play since 1964.”

“Boise, Boise, Boise loves Benny’s, Benny’s, Benny’s.”

“Boise, Boise, Boise loves Benny’s, Benny’s, Benny’s.”

15-second Radio Jingle Voice Over Sample Script:

[Wonky and goofy circus-like music playing in the background of the advertisement.]

“Boise, Boise, Boise loves Benny’s, Benny’s, Benny’s.”

“Boise, Boise, Boise loves Benny’s, Benny’s, Benny’s.”

“Benny’s Adventure Park wants to celebrate their fifty-fifth anniversary with your family. Kids under twelve get in free with a family of four or more!”

“Benny’s Adventure Park. Boise’s place to play since 1964.”

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Comments

  • Avatar for Ronalyn Montes Lucido
    Ronalyn Montes Lucido
    August 28, 2019, 3:51 am

    I will try all of that. Thank you!

    Reply
  • Avatar for Ernest david
    Ernest david
    September 9, 2019, 5:10 pm

    Great

    Reply
  • Avatar for MALE HERBERT SSEMUNGA
    MALE HERBERT SSEMUNGA
    September 11, 2019, 12:12 pm

    I thank you guys for caring.

    Reply
  • Avatar for sizwe Khumalo
    sizwe Khumalo
    October 25, 2019, 3:46 pm

    I am willing to give it a try I thank uou

    Reply
  • Avatar for Umme Salmah Hussain
    Umme Salmah Hussain
    October 30, 2019, 3:30 am

    Thank you for the opportunity.

    Reply
  • Avatar for Curtis Adamson
    Curtis Adamson
    November 24, 2019, 11:16 am

    This seems to be a great opportunity and I am very enthused about looking into this.
    Thank you so much for opening doors for some who may have not had the opportunity otherwise…

    Reply
  • Avatar for Dwan Williams
    Dwan Williams
    May 17, 2020, 4:35 pm

    Hello, I’m new to Voices.com, and I have been practicing with the samples given. Thank you for being so helpful!

    Reply
  • Avatar for gerardo meza
    gerardo meza
    September 23, 2020, 9:38 pm

    yeah

    Reply
  • Avatar for Aryan
    Aryan
    June 26, 2021, 2:02 am

    I would like to do that!

    Reply
  • Avatar for Angela Lombardi
    Angela Lombardi
    July 10, 2021, 5:20 pm

    I am very excited to start working on getting a job doing voiceovers or jingles. Whatever comes first I’m waiting. So excited ? Thanks for the awesome help and information on this stuff. It’s very helpful to me and everyone else. Good luck everyone and blessings to you all beautiful people!

    Reply
    • Avatar for andrew
      andrew
      July 12, 2021, 10:31 am

      Great to hear, Angela! Best of luck.

      Reply
  • Avatar for Nehemiah
    Nehemiah
    July 15, 2021, 12:33 pm

    How do I start?

    Reply
  • Avatar for Tulika Papnai
    Tulika Papnai
    July 16, 2021, 4:33 pm

    Well I think these blogs are really helpful….!

    Reply
  • Avatar for Cris Mendoza
    Cris Mendoza
    September 14, 2021, 4:33 am

    I have always wanted to be a voice over talent since I notice i change voice or immitate voice from different shows

    Reply
  • Avatar for Nurlyka maulad
    Nurlyka maulad
    September 15, 2021, 11:47 am

    Hello! Just new here voices.com i am willing to give a try.

    Reply
    • Avatar for Niki Clark
      Niki Clark
      September 21, 2021, 9:10 am

      Hello Nurlyka!

      We’re happy to hear that you’d like to give voice over a try! First things first, take a read through our getting started guide as it will be the one-stop-shop place to find everything you need to know before diving right in.

      Best,

      Niki

      Reply
  • Avatar for Carolyn Vargas
    Carolyn Vargas
    December 14, 2021, 12:11 am

    How do you suggest handling creating your profile if you literally have no experience, no clients, no ratings?

    Reply
    • Avatar for Niki Clark
      Niki Clark
      December 15, 2021, 8:30 am

      Hi Carolyn,

      Great question, and one we hear a lot. The best place to start is with creating your demos to showcase your talent. That, of course, involves understanding where your talent shines best. For example, is your voice best suited for upbeat and energetic radio spots, or warm and informative elearning modules? From there, creating demos that showcase those specific styles will help you be discovered by clients seeking out voice actors who can perform those specific styles.

      Why don’t you head over to our beginners guide? It walks you through everything you need to know and have prepared before you begin filling out your profile.

      Wishing you all the best,

      Niki

      Reply
  • Avatar for jayson leomez
    jayson leomez
    February 5, 2022, 7:44 am

    Am Glad to see and having gain such a great knowledge and opportunity to try this coz am having a project in hand

    Reply
  • Avatar for ChuckS
    ChuckS
    February 12, 2023, 4:29 am

    I’ve got a wide variety of owned jingles. Where can I place them and earn?

    Reply
  • Avatar for NAZEEB SULAYMAN IBRAHEEM
    NAZEEB SULAYMAN IBRAHEEM
    June 14, 2023, 1:03 am

    Yes, I’d love to give it a shot.

    Reply
  • Avatar for Deborah Potts
    Deborah Potts
    July 30, 2024, 5:47 pm

    Ok. I am not tech savvy. I need to know what kind of equipment I need to do this. I am a musician & have performed classical music for about 40 years. But I’m retired now. I understand stage presence, projection, etc. This will be fun.
    I just sent a message because I couldn’t find the confirmation message. I found it & I’m down the rabbit hole this far. Thanks.
    Debbie

    Reply