Marketing

LaMorne Morris as the voice of BMO Bank of Montreal.
Marketing
Famous Brands and the Iconic Voices Behind Them

Discover 10 famous brands and the iconic voices that shaped them. Dive into the world of branding and the legends who made it happen!

A wall of TV screens showing different programming representing TV Sweeps Week.
Commercials
What is Sweeps Week? Understanding TV Ratings

Sweeps Week is when stations arrange TV programming since viewership and ratings then dictate annual local advertising rates.

A woman in a clothing store holding up a top on a hanger.
Scripts
Retail Commercial Sample Scripts

Looking for retail commercial voice over sample scripts? Here are some 1-minute, 30-second, and 15-second sample scripts for your inspiration.

2 men and a woman make a film outside, kneeling by a profession camera set up discussing the shot.
Marketing
Why Companies Are Making Brand Films

Brand films are the right video strategy for any company with a story to tell. Here are 3 stellar examples, and the creative tips needed to get started with...

Brand Mascots
Marketing
Top 10 Most Successful Brand Mascots of All Time

We round-up 10 of the most recognizable brand mascots that have successfully appealed to their target audiences while building trust and loyalty.

A bearded man with a toque smiles to the camera during a commercial shoot.
Creators
Sound, Silence, and Sales: The Balancing Act in Ads

In this blog, we'll delve into the nuanced world of advertising, exploring the roles of sound, silence, and voice over; and how they can be harmonized.

A simple yet powerful illustration of diverse speech bubbles, highlighting the significance of inclusive dialogue in promoting social responsibility.
Creators
From Static to Dynamic: The Animation Ad Revolution

In this blog post, we'll explore how animation has changed the advertising game, and why it's become an indispensable tool for businesses.

A man and woman stand in an office looking at a laptop.
Creators
Sound Design: Crafting Ads That Resonate

In this blog post, we'll explore the keys to achieving sound design mastery to create advertisements that will truly leave an impact.

A woman sits on a chair working on her laptop.
Creators
Unlock the Power of Visual Stories in Video Ads

In the fast-paced world of digital marketing, where every click, impression, and conversion matters, it's crucial to capture your audience's attention.

Audio
Creating and Optimizing Your Radio Imaging for Maximum...

Effective radio station imaging is crucial for distinguishing your station from competitors and providing a memorable listening experience

A white podcast streaming icon set on a blue background, resting on a grey wooden floor
Marketing
12 Proven Strategies for Finding Podcast Guests in 2024

Here are 5 of the best ways to find podcast guests, what to keep in mind when choosing guests, and how to manage inbound guest requests.

A hand holding up a phone with the TikTok logo in front of a blue background.
Marketing
How To Change Text To Speech Voice On TikTok?

Get a step-by-step tutorial on using TikTok to upload a video, from downloading the app to posting the final product.  It's easy!

Showing 1-12 of 75 Articles