What clients look for on a profile and how to stay competitive online

Your Voices Profile

Your Voices profile is a digital portfolio, so it should feature your best work and highlight your unique skills and talents.

Organize your portfolio with short demos, 30-60 seconds long (but no longer), so that clients can easily navigate the different genres or styles. This allows visitors to explore your range and expertise effortlessly. Additionally, include testimonials or client reviews on your profile to establish credibility and build trust with potential clients.

To increase your profile’s visibility, it is crucial to optimize it for search.

Research and incorporate relevant keywords into your bio, demo tags, and demo titles. This helps search engines understand the nature of your voice over skills and improves your chances of appearing in relevant search results. Regularly update your demo content, adding new samples at least yearly to demonstrate your expertise and continue to improve your search rankings.

Ensure that any terms you want to be found through appear in your demo titles or demo descriptions on Voices.

Writing Your Bio

Craft a compelling bio that showcases your unique voice over abilities and experience.

Keep it concise and engaging, highlighting your key strengths and areas of expertise. Clearly communicate your value proposition and what sets you apart from other voice over professionals. Incorporate relevant keywords related to your voice over niche to improve your search rankings and make it easier for potential clients to find you.

Your bio is a great place to list your accomplishments and key past clients, but if you are newer to the business focus on your strengths and your unique value proposition instead.

Your Headshot

Another important aspect of optimizing your online profiles is your headshot.

Your headshot is often the first impression that potential clients will have of you, so it’s important to present yourself professionally and authentically. Consider hiring a professional photographer who specializes in headshots to capture your personality and convey the image you want to portray.

Many voice over talent underestimate the power of a professional profile picture, because they are more focused on the audio aspect of the business.

However prospective clients are usually advertising professionals, video producers, and marketing professionals, a group that places a lot of value on presentation and image.

Social Media Engagement

Choose the social media platforms that align with your target audience and industry.

Popular platforms for voice over professionals include LinkedIn, Twitter, Instagram, Tiktok, and Facebook. Create professional profiles on these platforms and ensure consistency in branding, such as using the same profile picture and bio across different platforms.

Engage in conversations and actively participate in relevant communities or groups. Share insights, tips, and industry news to demonstrate your knowledge and expertise. Offer valuable advice and support to others in the voice over community, as this can help establish you as a reliable and helpful resource.

Share your work on social media platforms to showcase your talent and attract the attention of potential clients. Share snippets or samples of your voice over projects, such as commercials, narrations, or character voices. Use visually appealing graphics or videos to make your content more engaging and shareable.

Regularly post content that provides value or entertainment for your audience. This could include behind-the-scenes footage, voice over tips, or interesting facts about the industry.

By consistently sharing valuable and/or entertaining content, you can position yourself as an authority and gain followers who appreciate your expertise.